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Communication & Digital Market

刷新時(shí)間:2023-11-29

梅里埃診斷

面議

上海市 | 本科 | 5-10年

基本信息
工作地點(diǎn):上海市 所屬部門:Industry Busine
職位類別:市場(chǎng)經(jīng)理/主管 招聘人數(shù):1 人
匯報(bào)對(duì)象:無
職位描述

Communication & Digital Marketing Manager, Industrial Microbiology, Asia Pacific Region

Position Summary:
The Communication & Digital Marketing Manager will own and lead communication and digital marketing strategies and implementation, leveraging best practices and innovative programs to drive leads, acquire new customers, increase product adoption and expand awareness of bioMérieux Industrial Microbiology solutions in the Asia Pacific region. The ideal candidate will have extensive experience in Marketing Communications and Digital Marketing with a life sciences or diagnostic technologies company. They will be expected to work independently with only a moderate level supervision, but pro-actively collaborate with colleagues, customers, key opinion leaders, service providers, and other relevant industry stakeholders. They must be well organized and flexible, enjoy the challenges of working in a matrix organization, and with diverse people (cross-culturally) and projects. The ability to interact with colleagues at various levels of the organization in a fast-paced environment, while remaining dynamic, proactive and resourceful, with high levels of professionalism, responsiveness, and attention to detail, are all crucial to this role.

Job Deion / Role:
?Build, launch and report on Marketing Communications and Digital Marketing campaigns aligned with regional and local Industrial Microbiology business strategy and tactics.
?Develop the regional digital marketing strategy and execute end-to-end within paid, owned and earned marketing channels.
?Deploy Marketing Automation tools (e.g. Email Marketing and Landing Pages), ensuring highest standards of quality and compliance.
?Drive successful regional digital marketing efforts through SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities.
?Collaborate closely with global, regional and local marketing, and cross-functional, teams to design and implement a digital strategy that reaches diverse stakeholders in multiple market segments, positively impacts business performance, and enhances online presence and reputation.
?Work closely with the global digital marketing team to maintain the multilingual customer website, define editorial lines, and coordinate translation of assets available in the global digital assets library.
?Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs), competitors’ digital marketing, and life sciences industry standards.
?Establish and manage an editorial calendar including programming and channel specific promotional activities, in alignment with regional and local priorities and events.
?Create engaging digital content in collaboration with global and local Communications and Marketing teams, and ensure content published is compliant with corporate branding and business unit graphic design and messaging guidelines.
?Activate content in multiple campaign channels, ensuring proper tracking, nurturing, and reporting for effectiveness and quality.
?Write and edit online content, respecting SEO rules and best practice. Maximize utility of available budgets, operate within relevant budgets, and ensure expenses are accounted for in line with company policies and procedures.

Job Requirements / Person:
?Minimum Bachelor’s Degree in Marketing, Communications, Digital Marketing or similar relevant formal business education/training.
?10 years’ experience in Marketing Communications, including 5+ years’ recent relevant job experiences in Digital Marketing, with strategy development and execution of EDM, Marketing Automation, content marketing, social media communications and management, SEO and SEM. Specific experience with PARDOT, edIn, WeChat and other social media platforms is essential.
?Relevant commercial and/or B2B marketing experience, ideally in life sciences or healthcare industry.
?Strong interpersonal skills, organisational skills, teamwork and collaboration skills.
?Excellent verbal and written communication skills in English. Fluency in Mandarin to communicate with key stakeholders, is essential. Some proficiency in other languages (Japanese, Korean, Thai, and/or French) would be highly regarded.
?Ability to multitask and work within deadlines, professionally managing competing priorities.
?Strong MS Office skills including PowerPoint, Outlook, Excel and Word, and experience with web-based platforms for relationship management (Salesforce.com, edIn, Researchgate, etc.).
?Ability to travel extensively, domestically and internationally (approx. 25-33% of work time).
?Willingness and ability to comply with bioMérieux Corporate Business Ethics & Compliance policies.
?Experience working in a matrix organization in multinational companies would be advantageous.

崗位要求:
學(xué)歷要求:本科 工作經(jīng)驗(yàn):5-10年
年齡要求:不限 性別要求:不限
語言要求:普通話 專業(yè)要求:不限
企業(yè)信息
公司性質(zhì):其它 公司規(guī)模:100-499人
所屬行業(yè):醫(yī)療設(shè)備/器械
企業(yè)介紹

生物梅里埃公司創(chuàng)建于1963年,公司依賴自身的科技研究和工業(yè)生產(chǎn)資源,始終致力于開發(fā)作為醫(yī)療和工業(yè)用途的體外診斷產(chǎn)品。 集團(tuán)專門設(shè)計(jì)、開發(fā)、生產(chǎn)和推廣應(yīng)用在臨床和工業(yè)的系統(tǒng)。生物梅里埃的診斷系統(tǒng)是由試劑、 儀器和軟件組成,主要是為傳染病、工業(yè)微生物控制、心血管病和腫瘤病等四個(gè)主要策略性領(lǐng)域來設(shè)計(jì)。

在2008年,公司銷售額為11億1千1百萬歐元,集團(tuán)共有11個(gè)生產(chǎn)基地和9個(gè)研究中心,分布于歐洲、北美洲和南美洲。集團(tuán)全球擁有38個(gè)辦事處,至2008年12月31日集團(tuán)員工超過5,700人。

生物梅里埃公司產(chǎn)品有兩個(gè)應(yīng)用領(lǐng)域 : 臨床和工業(yè),臨床市場(chǎng)占總銷售額的85.5%,而工業(yè)市場(chǎng)占14.5%。工業(yè)的應(yīng)用主要在食品、藥品和化妝品的微生物分析,增長(zhǎng)非常迅速,生物梅里埃是全球體外診斷領(lǐng)域的第八大生產(chǎn)商。

生物梅里埃中國(guó)有限公司已經(jīng)20年的發(fā)展,自動(dòng)化微生物鑒定分析系統(tǒng)的用戶已達(dá)1400余家,自動(dòng)微生物培養(yǎng)系統(tǒng)已達(dá)700余家,全自動(dòng)細(xì)菌計(jì)數(shù)系統(tǒng)60余臺(tái),手工產(chǎn)品用戶覆蓋全國(guó)的省市70%以上。同時(shí)公司擁有數(shù)十名微生物臨床及工業(yè)領(lǐng)域?qū)I(yè)人員和工程技術(shù)人員,其中許多人員都來自檢驗(yàn)一線,擁有豐富的檢驗(yàn)經(jīng)驗(yàn)和儀器維修經(jīng)驗(yàn)。全面負(fù)責(zé)生物梅里埃公司產(chǎn)品的銷售,儀器的安裝、維護(hù)及保養(yǎng),以及用戶的培訓(xùn)及技術(shù)支持。

企業(yè)信息

梅里埃診斷

醫(yī)療設(shè)備/器械

100-499人

其它

上海市浦東新區(qū)康橋工業(yè)區(qū)浦三路4633號(hào)

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